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Managing digital: McCain’s marketing VP Vikram Bawa | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Stephan Argent/Marketing magazine | May 03, 2015

What’s your vision for the future of digital in your organization? I’m putting my money where my mouth is – looking at digital as a key driver in our business. At the same time, traditional TV is important and you can’t just walk away from it. It does have a role to play, but having said that, if I look at the future, our future consumers are the millennials and they are not consuming traditional media.

http://www.canadiangrocer.com/top-stories/managing-digital-mccains-marketing-vp-vikram-bawa-52955
 

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